In 2018, the percentage of consumers who made at least one purchase online in the previous 12 months grew to 93% of internet users in the U.S., 97% in the UK, and 92% in China. While much of the retail sector in Southeast Asia was hit hard due to lockdowns and other restrictions in the early months of the COVID-19 pandemic, e-commerce continues to grow at speed, with consumers and merchants alike increasingly turning to online platforms. DELHI, December 16, 2019 – E-commerce can become a driver of growth across South Asia and boost trade between the region’s countries, but its potential remains largely untapped, says a new World Bank report. Responding to this demand, Shopee offers an end-to-end online shopping experience directly on the mobile app. 1. Korea’s chaebol(family-run conglomerates like Samsung and LG) have lorded over the offline retail food chain since the 1960s. E-commerce spending growth in Philippines 2019, by category ... "Retail e-commerce market volume in Southeast Asia from 2019 to 2020 with a forecast for 2025, by country (in billion U.S. … Each country has different e-commerce characteristics and challenges, and the demographics of consumers also differ from market to market. Shopee is committed to strengthening its partner merchant ecosystem. Launched today in Delhi, the report Unleashing E-Commerce for South Asian Integration notes that although e-commerce has grown significantly in South Asia, online sales accounted for a mere 1.6 and 0.7 percent of total retail sales in India and Bangladesh, compared to 15 percent in China and around 14 percent globally. Forrester Research projections indicate this growth will be partly driven by five of the largest online retail markets in the Asia-Pacific region – China, Japan, South Korea, India, and Australia – which will see e-commerce sales rise from US$398 billion in 2013 to US$858 billion in 2018 at a compound annual growth … According to Google Trends, Thailand saw a 63% increase in e-commerce search interest in May compared to the same time in 2019. It immediately focused on optimizing user experience and engagement through mobile. Support the emergence of local players 3. “E-commerce can boost a range of economic indicators across South Asia, from entrepreneurship and job growth to higher GDP rates and overall productivity,” said Sanjay Kathuria, World Bank Lead Economist and co-author of the report. Dairy trade between the United States and ASEAN has seen an impressive growth trajectory due to consumer demand for healthier products as well as the rapid rise of e-commerce in … With 189 member countries, staff from more than 170 countries, and offices in over 130 locations, the World Bank Group is a unique global partnership: five institutions working for sustainable solutions that reduce poverty and build shared prosperity in developing countries. The number of digital buyers worldwide is expected to reach 2.05 billion in 2020, accounting for a quarter of the world population. The report also suggests an incremental approach to taking these steps, if necessary, in order to build confidence. The World Bank Group works in every major area of development. Shopee says that over 95% of orders on the platform are now made on mobile. as well as other partner offers and accept our, Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images, Brick-and-mortar retail was already roiling pre-pandemic. In terms of personalization, Shopee leverages data and AI to identify patterns and insights from users' browsing and purchase data and uses new technologies like AI and AR-powered tools to help brands give their audiences distinct shopping experiences. Although Asia already accounts for 57.4% of the global e-commerce market in 2019, its share will only get bigger. This site uses cookies to optimize functionality and give you the best possible experience. Ecommerce websites that load slowly see shopping cart abandonment of 75%. Headed by CEO Chris Feng alongside COO Terence Pang, Shopee launched in Singapore in 2015 as a social-first, mobile-centric marketplace. A leading-edge research firm focused on digital transformation. Support offered includes the Seller Support Package launched in April to help businesses digitize and recover from the pandemic, and  Shopee University, which equips sellers with the knowledge to start their online business. Southeast Asia’s e-commerce industry has seen rapid growth in recent years, and leading the momentum is Lazada, Alibaba Group’s flagship online marketplace in the region. A survey of over 2,200 firms in South Asia showed that the top concerns on cross-border e-commerce sales included e-commerce related logistics, e-commerce and digital regulations, and connectivity and information technology infrastructure. Brands on Shopee will get access to specialized marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns. The company is also using data and AI to make online shopping more secure. At the same time, its integrated mobile wallets ShopeePay and AirPay offer users a convenient and secure option, and in turn helps businesses capture new opportunities. The year marked the founding of four companies that would all go on to become unicorns battling for supremacy in a market they created and continue to dominate today. According to the Google, Temasek, and Bain and Company report, there are 360 million Internet users in the region and 90% of them connect to the Internet primarily through their mobile phones. Shopee also runs  localized initiatives around festivals such as Chinese New Year or Tet, and at the operational level it offers seven different versions of the app and has a variety of payment options to match specific country-level needs. Total online spending in May hit $82.5 billion, up 77% year-over-year. The Asia Pacific region is the perfect destination for online retailers looking to gain access to an unprecedented customer base, including China and India, each with over one billion people. Southeast Asia is a region and not a single market. The biggest difference of online retail … since. Mom and pop shops scraped the dregs of the market, but few mid-tier businesses had any significant impact. Buyers are able to browse products, order, make payment, and track the status of deliveries. The MarketWatch News Department was not involved in the creation of this content. Promote e-payment 5. Reasons like convenience and cost-savings are prompting people to adapt ecommerce, while fact… Southeast Asians are the most engaged mobile Internet users in the world. The COVID pandemic has shifted e-commerce in 2020, maybe more than any other time in history. For example, in Indonesia Shopee launched Shopee Barokah to meet the needs of Muslim users for a variety of Shariah-compliant products and services, particularly during the fasting month. It suggests that the e-commerce market in Southeast Asia's biggest economy may follow a similar growth trajectory to that of China and expand by at least 32 percent annually over the next five years to … To overcome these hurdles, the report proposes reforms in areas such as payments, delivery, market access regulations, consumer protection, and data privacy, at the national, regional, and global levels. SINGAPORE -- E-commerce retailers across Asia have seen explosive sales growth during the pandemic crisis as consumers under lockdown splurge online. Learn how the World Bank Group is helping countries with COVID-19 (coronavirus). The biggest stories in fast food, shopping, and more. The company has increased its flight frequency for Asia-to-Europe flights, as well as flights between Australia and destinations in Asia. Shopee is also aiming to power the next wave of digital growth in the region and ensure that more businesses can digitize and tap into the growing opportunity in the region, particularly following the COVID-19 downturn. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Subscriber There are a number of attractive eCommerce markets within Europe: From … ATKearney has recently published a reportto help understand the challenges faced by e-commerce companies in Southeast Asia and how to pass these obstacles. Sign up for Insider Retail. This growth is nothing new for the region – the pandemic is merely accelerating an existing trend. This number was at 1.32 billion in 2014 and is estimated to reach 2.14 billion by 2021. From the beginning, Shopee saw mobile as an emerging trend and the way forward for e-commerce in the region. According to Google Trends, Thailand saw a 63% increase in e-commerce search interest in May compared to the same time in 2019. Shopee recently teamed up with Google to launch Google Ads with Shopee, a first-of-its-kind marketing solution for brands to drive sales online. Environmental and Social Policies for Projects, Unleashing E-Commerce for South Asian Integration. With 16.1% of all retail sales expected to … Digital 2019: The Future of Ecommerce in Southeast Asia Hundreds of millions of people across Southeast Asia already shop online, and the value of ecommerce spend in the region passed US$50 billion … Shopee's mobile-first approach allows it to take advantage of the expected continued growth in mobile subscriber penetration. At the most basic level, the Shopee Seller Centre is continually updated with new functions that make it easier for sellers to track and manage their sales performance, payments, inventories, and deliveries on Shopee: On top of that, in terms of marketing Shopee provides a range of data and visualisation tools to track and obtain shopping insights, as well as a one-stop portal where merchants can create vouchers and other promotional tools. Increase broadband access 2. Here are four key strategic factors driving Shopee's journey from ambitious startup to a regional retail powerhouse. One of the specific objectives of the Masterclass is to help sellers better leverage the benefits of live streaming. Shopee has from the beginning integrated shopping and social. “Nine out of 10 business establishments in Malaysia … Robust logistics networks, a rising middle class, improving financial infrastructure and rapid innovation will fuel Asia’s e-commerce revenues, which will in turn drive GDP growth… Brands are shifting from data gathering to data utilization. “While cross-border trade within South Asia represents only 5 percent of the region’s total trade, e-commerce has the potential to stimulate regional trade by bridging the gap between buyers and sellers on different sides of national borders,” said Viviana Perego, World Bank Agriculture Economist and co-author of the report. By 2025, e-commerce is predicted to be worth US$102 billion – making up more than 40 percent of the total worth of the region’s internet economy, As e-commerce continues to grow, it is expected that … The report forecasts that e-commerce value in the region will surpass $100 billion by 2025. Features include: Shopee Live (a live streaming feature); Shopee Games (an in-app gaming function); Shopee Feed (an in-app social feed allows users to share content on what they are listing, buying, and selling with the larger Shopee community); and Shopee Live Chat (a chat function that allows buyers to speak with sellers directly and find out more information before and after making a purchase). A joint report from Google, Temasek and Bain and Company estimated that the eCommerce sector in SEA was worth over $38 billion in 2019, up from $5.5 billion in 2015. Six of the top 10 fastest-growing ecommerce countries in 2019 hail from the Asia-Pacific region, led by India and the Philippines at more than 30% growth and rounded out by China, Malaysia, Indonesia and … The main international e-partners of firms in South Asia are China, the United Kingdom, and the United States, and not other South Asian countries. The platform creates immersive experiences by building a strong community that enables users to connect and interact with one another. Now brand transformation is the key to survival, Changemakers' Playbook showcases global leaders across industries, Because of his work, Business Insider named Shopee's COO, Terence Pang, to our annual list of the. We provide a wide array of financial products and technical assistance, and we help countries share and apply innovative knowledge and solutions to the challenges they face. These barriers are significantly higher when trading with other South Asian countries. Ecommerce Market Share Statistics. COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Riding this boom is Shopee, the leading e-commerce site in the region measured by average monthly active users. A recent report by Google and … Account active Asia is home to 3.5 billion people, GDP per capita is currently 6,799 USD and expected to reach 8,897 USD by 2021. The Asia-Pacific region has undergone a significant period of growth in recent years, as technology innovation has resulted in a more-competitive e-commerce market.Now, due to the area … eMarketer’s Global Ecommerce Forecast 2019 Report forecasts that ecommerce will continue to grow at a steady rate around the globe with the Asia-Pacific region leading the ecommerce growth … Direct to consumer and private-label selling accelerates. Shopee also offers Seller Masterclasses, which drive sellers to adopt new tools and leverage new trends. “Some practical steps to strengthen online transactions include leveraging the reputation of large e-commerce platforms to offer consumer protection, return and redress, and data security as an initial substitute for robust contractual and consumer protection mechanisms, and permitting cross-border e-commerce payments,” said Arti Grover, World Bank Senior Economist and co-author of the report. One important area of innovation for Shopee is its ability to provide a personalized and social experience for its users. “And apart from firms, consumers in South Asia stand to gain significantly from the potential reduction in costs and availability of a greater variety of e-traded goods and services.”, Global data and statistics, research and publications, and topics in poverty and development. Increasing the use of e-commerce by consumers and firms in South Asia could potentially help increase competition and firm productivity, and encourage diversification of production and exports, the report adds. As well as having local offices and teams in each of the markets it operates, each market is highly localized in its product categories and marketing campaigns. For example, scripted machine learning is used to detect potential fraud cases and counterfeit products on the platform, offering users greater peace of mind. With this in mind, Shopee takes a hyper-localized approach in each market to bring the most relevant online shopping experience for brands, sellers, and shoppers. Watch: Lazada CEO Li Chun on the development of e-commerce across Southeast Asia “Latest numbers from the Department of Statistics Malaysia also indicate that the digital economy accounted for 18.2% of the country’s GDP in 2016 while the share of e-commerce in the national GDP has increased to 6.1% compared to 5.9% in 2015. The company says online shopping must evolve to fit the needs of younger users in particular who grew up communicating, collaborating, and entertaining themselves on mobile devices. “By unleashing its online trade potential, South Asia can better integrate into international value chains, increase its market access, and strengthen commercial linkages between countries across the region.”. Traditional retail sales have declined but e-commerce has seen a year-over-year growth in U.S. … Malaysia and Vietnam also experienced positive levels of interest, with increases of 32% and 13% respectively. Small and medium enterprises in the region reported that removing regulatory and logistical challenges to e-commerce would increase their exports, employment, and productivity by as much as 20–30 percent. Instead of focusing solely on driving transactions and competing on price, brands and sellers can win by engaging customers and creating brand affinity through these experiences. At the same time, sellers are able to use the app to take a photo, create listings, monitor shop performance, receive payments and track deliveries through integrated logistics and payment tools. Reinforce online security 4. Learn how the World Bank Group is helping countries with COVID-19 (coronavirus). Improve logistics and trade efficiency Answering to Bloomberg TV Malaysia’s Sophie Kamar… In order to cope with unprecedented airfreight demand due to e-commerce growth this peak season, FedEx Express has added cargo capacity on its routes in the Asia-Pacific region. What's more, APAC enjoys a number of advantages to help it lead the way for the eCommerce industry. E-commerce in Southeast Asia is poised for a boom in sales over the next five years but companies capitalising on the growth face significant challenges. However, everything changed in 2010. Dec 06, 2020 (CDN Newswire via Comtex) -- Global E-Commerce Develop Service Market 2020 by Company, … Those companies are Ticket Monster (TMON), Wemakeprice, Woowa Broth… Find Out. The value of Southeast Asia's e-commerce sector is estimated at $38 billion and is on track to surpass $150 Shopee's digital strategy could lead e-commerce growth in Southeast Asia — TodayHeadline TodayHeadline Shopee's digital strategy could lead e-commerce growth in Southeast Asia — It is summarized in 5 key guidelines to help companies and authorities develop the e-commerce business in Southeast Asia. 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